Idea generation

how WE STARTED
Originally when we were asked to make an app, we thought of a problem that needed solving. We thought the biggest problem NOW DAYS was that parents spent too little time with their kids. After brainstorming for a while we came up with an idea. we should make a bed time story reader. 
after exploring our idea in greater depth, we worked TOGETHER to VISUALIZE our problem. after that we estimated our MARKET size and created a suitable app logo.​ 
​

This is our logo

idea scoping
we created a simple yet affective 5w analysis.
What: JustRead is a bedtime story reader that allows adults to record or choose a pre-recorded bed time story and send it to their child/children as they can't be there themselves.

WHEN: MOST USERS WILL PROBABLY USE THIS APP AT NIGHT HOURS BETWEEN 8-11. AS IT IS A BED TIME STORY READER, THE APP WOULD BE USED WHEN THE CHILD/CHILDREN WILL BE GOING TO BED. ALTHOUGH THE APP IS A BEDTIME STORY READER, IT CAN ALSO BE USED AT SCHOOL FOR TEACHER'S CONVENIENCE.

​

WHERE: THE APP WILL BE USED IN BEDROOMS. ALTHOUGH THE PARENT CAN USE IT ANY TIME AND ANYWHERE WHEN THEY ARE RECORDING THE STORY BOOK OR WHEN THEY ARE SENDING THE STORY TO THEIR CHILD. THIS APP CAN ALSO BE USED IN SCHOOL BY TEACHERS OR AT HOME BY BABY SITTERS.

WHY: ANY PARENT MIGHT WANT TO USE THIS APP TO SHOW THEIR CHILD THAT THEY WANT TO BE WITH THEM. THIS APP WOULD NOT ONLY HELP THE CHILDREN AND THEIR PARENTS COMMUNICATION  IT WILL ALSO HELP THE CHILD TO DEVELOP THEIR IDEAS AT SCHOOL.

who: there are many people involved in using this app. an example of this could be the parent who has recorded the story or choose pre-recording. as well as child/children that the parents have sent the bedtime story to. this parent might be working night shifts, be looking after other siblings or simply be working abroad.